by Kirill Popov and Loren McDonald

Nearly all e-mail marketers comply with two basic requirements of CAN-SPAM, according to the EmailLabs 2006 audit of best practices, but they miss many opportunities to rev up e-mail deliverability.

For the audit, we identified 10 best practices directly or indirectly related to deliverability. We defined deliverability as delivering an e-mail message that complies with all CAN-SPAM provisions to the inbox with properly rendered images.

Here's what our audit of 203 commercial e-mail messages revealed.

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