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Mapping the E-Mail Deliverability Chain (ClickZ E-Mail Delivery Column)  


Kirill Popov and Loren McDonald - Mar 15, 2006

Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit "send." After a couple handoffs, the message arrived in your recipient's inbox the way you sent it.

Today, that chain has many more links. Some block your e-mail, others help it along. Deliverability has become a big issue for many e-mail senders. It even spawned this column.  Here's how the delivery chain has lengthened over the years, along with the trouble each new link can cause...

Click here to read full article on ClickZ


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