By a Staff Reporter

DUBAI Netlink,a Dubai-based integrated e-solutions & outsourcing services company, has entered into a strategic relationship with global Content management Solutions (CMS) leader, Tridion.

Under the agreement that covers the AGCC, Levant and India, Netlink has been appointed a Consulting Partner to Tridion.

Akash Arora, Chief Technical Architect, Netlink, said as one of the leading global providers of advanced XML-based enterprise content management software. Tridion solutions create competitive advantage for enterprises by helping them make effective and efficient use of content.

The Tridion R5 platform is the only XML-complaint Enterprise Content Management (ECM) solution in the world, enabling organizations to create, manage, distribute and deliver content online. It offers a range of several high-end products for each of these processes, allowing companies to choose the software best suited to their individual requirements.

He said: "Enterprises in the region too are fast realizing the importance of facilitating easy access to the right content by putting in place an effective and viable CMS framework."

Netlink's range of services include web-services and integration; developing and marketing a range of software products; integrated marketing and new media marketing. The company also undertakes turnkey technology projects, which are executed in the company's technology centers in India, United Kingdom and the US. Hand De Groot, CFO, Tridion said the demand for cutting-edge XML-based CMS technology across the AGCC, Levant and India markets, was growing at an exponential rate.

Netlink played a key role in deploying the Tridion CMS solution to manage the content for Emirates airlines' global Internet presence. Under the first phase of the project, Netlink implemented the French, German, and Indian web sites of Emirates Airline on the Tridion platform, apart from providing key Emirates personnel. It is currently working on the future phases of the project.