BY OUR BUSINESS BUREAU

DUBAI : The Dubai-based integrated e-solutions and outsourcing services major, Netlink, on Wednesday said it has been appointed as the consulting partner to global Content Management Solutions (CMS) major Tridion to cover GCC, Levant and India. Tridion's R5 platform is the only XML-complaint Enterprise A Content Management (ECM) solution in the world, enabling organizations to create, manage, distribute and deliver content online. According to Tridion's Chief Financial Officer Hans De Groot, the demand for XML-based CMS technology across the GCC, Levant and India markets was going at an exponential rate.

"Our combined expertise in developing cutting-edge Internet-based technologies, coupled with our proven track record in implementing large scale projects, will bring to the regional market a complete XML-based e-business platform," De Groot said. "Enterprise in the region too are fast realizing the importance of facilitating easy access to the right content by putting in place an effective and viable CMS framework. We are therefore extremely upbeat about the business potential for the range of Tridion solutions in the region, "Netlink Chief Technology Architect Akash Arora said. Arora said as one of the leading global providers of advanced XML-based enterprise content management software, Tridion solutions create competitive advantage for enterprises by helping them make effective and efficient use of content.

Arora said Netlink's range of diverse services include, web-services and integration; developing and marketing a range of software products, integrated marketing and new media marketing.

Netlink has also developed a robust outsourcing model, and undertakes turnkey technology projects, which are executed in the company's technology centres in India, the UK and the US.

"As a consulting partner to Tridion, we will now be in a position to provide our regional customers with a range of total content management solutions that simplify the challenge of creating, managing, distributing and delivering complex content, while reducing the Total Cost of Ownership (TCO)," Arora said.

Netlink had played a key role in deploying the Tridion CMS solution to manage the content for Emirates airlines' global Internet presence.