Dubai. Netlink, a leading regional player in the integrated e-solutions and services outsourcing market, has entered into a consultancy partnership agreement with Software AG, the Germany-based enterprise software giant and a leader in XML technology and solutions.

Under the agreement, the Dubai-based netlink will be a Software AG Consulting Partner across the AGCC, Levant and Indian markets. The announcements come close on the heels of a similar partnership forged between netlink and global Content Management Solutions (CMS) leader, Tridion, covering the same territories.

Akash Arora, Chief Technical Architect, Netlink said: "Partnering with Software AG adds to our cutting-edge XML-based product portfolio. Through this association, we will have access to a host of cutting-edge integrated technology solutions with proven track record in the global IT solutions market," .

He added: "We will also be able to further leverage on our existing partnerships---like with global XML-based Content Management Solution (CMS) leader Tridion---and create integrated solution for enterprise by helping them make effective and efficient use of data and content".

Since its inception in 1995, Netlink has focused on providing its customer with a range of cutting-edge technology solutions that are aimed at optimizing their business resources.

The company's range of diverse services include; web services and integration; developing and marketing a range of software products; integrated marketing and new media marketing. The company currently undertakes technology projects on a turnkey basis with the development done at its development centers in India, the US and UK.

Software AG is a global provider of system software and services enabling enterprise data integration and management. The company's products control the central IT processes of thousands of renowned companies world-wide Lufthansa, Siemens, Citibank, Sony, and BP.

Fawzi Shehabi, GM of software AG in the Middle East said: "Software AG has been serving the Middle East for more than 2 decades with customers in the government, airlines, and banking sectors and more recently introducing XML integration solutions to new customers in the region. HTML is now considered to be one of the key constituents in modern and future oriented strategies. Our partnership with netlink will enable us to effectively market our range of products and services into the Middle East markets which already has a fair proliferation of XML-based technologies."

Other products from the Software AG portfolio include EntireX, the business integration software, Adabas, the trusted database which is ideal in large and mission-critical business environment and Natural, the business-oriented application development environment.