Transferring Internet content from a PC to your cell phone or PDA is about to get a whole lot easier.

Bluetooth SIG, new version of technology “TransSend” is a free client/server application which allows content such as maps, phone numbers, and address cards or other text and image-based data from the web to be transmitted directly to a specific user's phone or PDA with one click.

For users with a Bluetooth-enabled computer, text or imagined files can be sent by either clicking on a TransSend and Bluetooth icon located next to the web content, or by right clicking on specific information and then selecting to 'TransSend' the data to a mobile device. Regardless of which method is used, the computer will automatically begin searching for Bluetooth-enabled devices in range and allow the user to select a final destination for the data.

Initially, TransSend-able content will be limited, according to the Bluetooth SIG. But the group has spread the word about the application, and hopes that web developers will soon begin including TransSend buttons on their sites.

As has been the standard protocol for other Bluetooth applications, TransSend will use OBEX formats for things like calendar entries, contact information and text data. The application will also only be supported by Microsoft XP and Windows 2000 operating systems, including Internet Explorer 5.5 and higher, at first.

Since its formal introduction as a low-power, industrial specification for wireless networks in 1998, the number of Bluetooth-enabled products has grown to exceed 500 million. That figure is expected to be closer to a billion by the end of 2006.